Keyword research is the cornerstone of any successful digital marketing strategy. Whether you’re running a blog, an e-commerce website, or an online business, understanding what keywords your target audience is searching for is essential to drive organic traffic and improve your online visibility.
In 2023, keyword research tools will become more sophisticated and indispensable than ever. In this blog post, we’ll explore the 10 best keyword research tools to use in 2023 to help you stay ahead of the competition.
Google Keyword Planner
Google Keyword Planner is a keyword research tool. Although it is primarily used by advertisers who invest in PPC advertising, it is also used to find SEO keywords.
Google Keyword Planner is a free tool that provides:
- keyword suggestions
- search volume data
- competition level analysis.
To access Google Keyword Planner, you require a Google ads account. It’s directly integrated with Google Ads, making it a reliable source for keyword information.
Ahrefs
Ahrefs is a comprehensive SEO tool with an impressive keyword research feature. It offers keyword difficulty scores, search volume data, click-through rate (CTR) estimates, and in-depth competitor analysis.
It is best used by SEO professionals and marketers aiming to conduct extensive keyword research and competitive analysis.
SEMrush
SEMrush is one of the most famous platforms for keyword research. It is an all-in-one SEO suite that excels in keyword research. It consists of various valuable tools that assist in keyword research and SEO, content marketing, and website audit.
It provides keyword data, keyword difficulty scores, and competitor analysis. It also offers features like site auditing and rank tracking.
Best For: Digital marketers looking for a holistic SEO tool with a strong focus on keyword research.
AnswerThe Public
AnswerThePublic is a powerful keyword research tool that empowers content creators, marketers, and SEO professionals to uncover valuable insights about the questions and queries people have on various topics. This user-friendly platform provides an innovative way to explore search trends by visualising data in a visually engaging “search cloud” format.
By simply inputting a keyword or topic, AnswerThePublic generates a comprehensive list of questions, prepositions, and related search queries that people are actively seeking on search engines. AnswerThePublic is a go-to tool for anyone looking to enhance their online presence and provide valuable content solutions to their audience.
Question DB
Question DB is another powerful keyword research tool. It is a question-oriented finder that takes the keyword data from millions of questions on Reddit, Quora, and Stack Exchange sites. It is the best tool for finding blog topics and ideas on social media posts to create unique expert content. Moreover, the tool also shows sources where these questions come from.
Ubersuggest
Ubersuggest is the best keyword research tool with a limited budget. It offers keyword suggestions, search volume data, and competition analysis. The tool displays the top 100 results from Google including backlinks and domain scores. The queries can be easily filtered by a query or a comparison.
Ubersuggest is best known for its user-friendly interface and simplicity. Users can easily find web pages related to their keywords, and find out their performance and monthly visits.
LongTailPro
LongTailPro specialises in finding long-tail keywords that are less competitive but highly targeted. It provides detailed keyword analysis and competitive research.
It is best for bloggers and niche website owners who want to rank for specific, less competitive search queries.
Keyword Tool
Keyword Tool is a free tool that helps you find long-tail keywords for SEO. It provides many valuable search suggestions from several different platforms, including Google, YouTube, Bind, eBay, Instagram, Twitter, Google, YouTube, and Amazon.
To get more data like search volume, CPC, trends, competitive analysis and low competition keywords, users can use the paid plan.
Keyword Revealer
Keyword Revealer offers keyword suggestions, difficulty scores, and rank tracking. It’s known for its simplicity and affordability. The tool is best for beginners and small businesses with limited budgets looking for an accessible keyword research tool.
Soovle
Soovle is another wonderful customisable engine that unites the keywords and the most frequently asked search questions from different search engines such as Amazon, Bing, Google, eBay, YouTube, Walmart, and many more in one place.
Soovle doesn’t reveal search volume or competition, but it is a great option for getting content ideas and understanding search intent. It allows users to save specific keywords using its drag-and-drop feature into the Saved Suggestions list which they can refer to later.
Conclusion
In the ever-evolving world of SEO and digital marketing, keyword research remains a fundamental practice. These 10 keyword research tools are among the best options available in 2023 to help you identify valuable keywords, analyse your competitors, and improve your online presence. Whether you’re a seasoned SEO professional or just starting your online journey, using these tools can make a significant difference in your digital marketing success. So, don’t miss out on the opportunities they provide to boost your website’s visibility and drive more organic traffic in 2023 and beyond.
